Upload your #ReadLearnEmpower moment and help disadvantaged Kiwi kids reach their full potential

All kids deserve a chance to create a bright future for themselves. We believe that a strong start in reading and education is the best way to make sure disadvantaged kids can reach their full potential – and that's where we need YOU!

You're invited to take part in our first-ever Reading Eggs Read, Learn, Empower event and help disadvantaged Kiwi kids get the most out of their early education.

It's easy to make your impact. Simply upload a video showing how Reading Eggs empowers your child through reading and we'll donate a 12‑month learning subscription to KidsCan, to help support a child's early education.

Plus, there are exciting prizes up for grabs for the most outstanding video entries, including a 32GB iPad (7th Generation) worth $599!

Together our aim is to donate 250x 12-month learning subscriptions to KidsCan, to help disadvantaged young Kiwis create a better future for themselves through education.

Proudly fundraising in support of KidsCan

How to make your video entry count

Your #ReadLearnEmpower video should capture a fun and wonderful moment of your child on Reading Eggs.

We're looking for authentic, heart‑warming and inspiring moments that show how Reading Eggs empowers your child to read and learn for a brighter future.

Reading Eggs

Some ideas could include your child:

  • reading a book from the online library (they could even dress up as one of the characters!)
  • talking through their favourite part of the programme
  • showing which lesson they're on and what they're learning
  • reading a story they've written in the Story Factory
  • singing along with their favourite Reading Eggs song.

This is your chance to really get creative and let your little one shine!

It's easy to take part

  1. Record your child's #ReadLearnEmpower moment* and make sure your video is at least 15 seconds long
  2. Upload your video as post to Facebook, Instagram or Twitter with the hashtag #ReadLearnEmpower
  3. Tag @ReadingEggs and include the country you're from to make sure we see your post.

Upload a video for your chance to WIN prizes!

There are awesome prizes up for grabs for the five most outstanding video entries. Winners will be chosen based on how well they showcase their child's enthusiasm for learning on Reading Eggs.

The first prize winner will receive a 32GB iPad (7th Generation) worth $599, and the top five entries will each receive a $100 iTunes gift card and a Reading Eggs Mega Book Pack worth $252.

Proudly fundraising in support of KidsCan

Your support makes a difference

We'll also donate $1 for every new Reading Eggs signup we receive during the event here. By taking part in #ReadLearnEmpower this year, you'll be supporting KidsCan in providing the essentials to Kiwi kids affected by poverty, so they can participate in learning and have an opportunity for a better future.

Right now, there are 254,000 Kiwi kids living in poverty. KidsCan aims to break the cycle of hardship by providing essentials like food, clothing and healthcare, to level the playing field and give children whose families are struggling the same opportunity to learn as anyone else.

Please note: Reading Eggs will donate up to a maximum of $5,000 and a maximum of 250x 12‑month combined learning subscriptions to KidsCan. View terms and conditions on our video competition here.

*If you do not wish for your child's face to be shown, your video can include an over‑the‑shoulder shot of your child using Reading Eggs.